Posting and publishing on LinkedIn
Five Ideas I Use For Generating More Content
A question I get quite often is how I generate so much content for LinkedIn. Here are five methods I use that help make writing an average of four articles a week pretty easy. The premise of the post is . . .
Read MoreHow I Use LinkedIn Post Analytics
On your profile, prominently displayed near the top you will see your Analytics: Clicking on “Show all analytics” brings this up: The two specific analytics I want to talk about are “Post Impressions” and “Newsletter Article Views.” Let’s take a . . .
Read MoreWhy I Ignore The LinkedIn Algorithm
How I imagine the LinkedIn algorithm would look if it was a physical thing There are a lot of suggestions on LinkedIn these days about the “how to beat the LinkedIn algorithm now”. “Do this and get 3% more views, . . .
Read MoreA (Better) Alternative To Sharing Posts On LinkedIn
One of the contradictions on LinkedIn is that while LinkedIn tells us we should share relevant content with our networks, the algorithm doesn’t really reward us when we do so. Every time I publish my LinkedIn newsletter, a handful of . . .
Read MoreYour Personal Publishing Statistics: More Fiction Than Fact
Note that when you post or publish on LinkedIn that LinkedIn will show you some statistics when you either click on the number of views, or click on “see stats” In addition to the total views, reactions, comments, and reshares, . . .
Read MoreLinkedIn Collaborative Articles: A Complete Opinionated Guide
When I wrote this up it came to just under 2000 words so I have split it in two. This week, what Collaborative Articles are and how they work. Next week more commentary, options and three possible ways to make . . .
Read MoreHow I Write LinkedIn Posts And Articles (And Newsletters)
“How do you come up with so much stuff?” I get asked this a lot. So this week, I thought I would go through my process. My goal is to perhaps give you one idea that can help you with . . .
Read More12, Make that 13, Things I Have Learned About LinkedIn Newsletters
Linkedin Newsletters are just LinkedIn articles that you promise to publish on a regular basis The tacit agreement you have with LinkedIn is that you publish on a regular basis and in return, LinkedIn will notify your subscribers when you . . .
Read MoreComing Up With Content Ideas Is Not Rocket Science
I get this a lot. “I don’t know how to write. We have nothing to write about.” Hogwash. Just ask yourself, “What are my customers having problems with?” Then write content that will help them understand the problem, solve the . . .
Read MoreWhat Are Your Expectations From Posting On LinkedIn?
I wonder what their expectations were for this post? Although I use written content in my examples, this applies to video and audio content on LinkedIn as well. Part One: The Sales Lead Myth Here is how people think it . . .
Read More7 Things I Have Learned On Creating Content For LinkedIn
I am in the process of overhauling my website and was a little startled when I discovered that the section on posting and publishing content on LinkedIn will run over 34,000 words. Here are 650 of them. 1) Avoiding Content . . .
Read More4 Additional Benefits I Gain From Publishing Content On LinkedIn (…and you can too)
For the most part we publish content on LinkedIn looking for one or more of the usual benefits – views, engagement or sales leads. What I want to talk about today are what I call the “unexpected benefits” of publishing . . .
Read MoreMy Take On The Implications Of Post Reach Dwindling On LinkedIn
Posts used to be the big kid on the LinkedIn block. My rule of thumb five years ago was that a post would get 9 or 10 impressions for each click to open an article would receive. For example, my . . .
Read MoreFAQ: “Why Am I Not Getting Any Leads From My LinkedIn Posts?”
I get a variation on this question every couple weeks, so I thought today I would explore this a little bit, and go through the general progression on how posting on LinkedIn “works”. For those of you that do post, . . .
Read MoreLinkedIn Posts: Do’s and Don’ts For Post Interaction
LinkedIn posted a graphic on Do’s and Don’ts for intereacting with posts on LinkedIn in their “Guide to Creating” blog a couple weeks ago. I thought it was worth some discussion. “Don’t share links without context under posts.” Instead, “Tell . . .
Read More