LinkedIn as a sales tool
We Are Now In The Time Of The Stealth Customer
When I was a lad, the music industry worked like this: bands toured in order to promote their records. They made money on the records. They made nothing touring, or almost nothing touring. Forty years later, that industry model has . . .
Read MoreConnect And Pitch Is As Low As You Can Go On LinkedIn
An example of what shows up in my message inbox way too often. You connect with someone on LinkedIn. In your first message you immediately pitch them on your product or service. Here’s a whole bunch of reasons why . . .
Read More9 Things You Can Do About Declining Reach On LinkedIn
Fads and features come and go, but the one topic that everyone talks about over the past year it seems, has been the decline in organic reach on LinkedIn. You hear things like “my reach is down 30%” and “my . . .
Read MoreAre You A LinkedIn Hunter Or A LinkedIn Farmer?
Probably a hunter. There are two broad methods of finding and contacting prospective customers on LinkedIn, particularly if you are self employed, and don’t have a marketing department to lean on. The traditional way for most sales or self employed . . .
Read MoreCommenting On Other People’s Content Is Good Business
How do you find new people? How do you attract followers? Who should you follow and engage with on LinkedIn that will get you noticed? And how should you engage? Today I thought I would deconstruct these ideas and share . . .
Read MoreOutreach Principle #1: Send messages to people who likely will see the message
Here is an easy trick to use to increase your outreach response rate by five times. Let’s build this out a bit. Say you have a message that on face value, will get a response 20% of the time. Good . . .
Read More3 Reasons You Should Use LinkedIn For Researching Prospects
(and three benefits you will receive) I have been a fan of Sir Arthur Conan Doyle’s Sherlock Holmes stories since I was a teenager. In the short story, “A Scandal in Bohemia” Holmes utters one of his most famous lines . . .
Read MoreUsing LinkedIn Groups To Send Free Messages To Non-Connections
This is one of the six ways to engage with people on LinkedIn (in my opinion, it is the third best after Introductions and Open Mail). Back in the golden days of LinkedIn Groups, when it seemed Groups were the . . .
Read MoreIf You Want Results On LinkedIn, You Need A System
The path to better results Many LinkedIn users have an idea of what they would like to do and they are putting lots of work in, but they don’t have a real system, and they don’t test their results. If . . .
Read MoreFAQ: “Why Am I Not Getting Any Leads From My LinkedIn Posts?”
I get a variation on this question every couple weeks, so I thought today I would explore this a little bit, and go through the general progression on how posting on LinkedIn “works”. For those of you that do post, . . .
Read MoreWhere Can LinkedIn Help With Your Sales?
The path to greater sales Over the past few years, LinkedIn has turned into this big sprawling mess of options and different types of content. It can be really confusing and frustrating trying to figure out the best way to . . .
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