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5 Reasons To Encourage And Respond To Comments On Your LinkedIn™ Content
We’ve all seen them: posts that are actually pretty good and have a few comments but no responses or further interaction from the author. I suppose that’s okay if you’re Bill Gates, but too many people post on LinkedIn™ and . . .
Read MoreThe System I Developed To Generate Leads On LinkedIn
This is the story of the system I came up with – after trying just about everything – that provided me with a steady stream of leads on LinkedIn. Take the best parts of what I learned and apply them . . .
Read MoreIs There A “Right” Number Of LinkedIn Connections?
There are lots of schools of thought on this, ranging from “you should only connect with people you already know well” all the way to “you should connect with anyone who asks.” There are flaws with both extremes. For example, . . .
Read MoreDon’t Just Post And Disappear
Let’s talk about the other part of posting content on LinkedIn: the followup. Here’s a scenario I see too often: Someone who posts often on LinkedIn, sometimes as often as daily. They are consistently writing and posting good content that . . .
Read MoreAre You Investing Your Time On LinkedIn? Or Spending It?
I was reading an article on marketing a couple weeks ago, and one of their questions was, “How much will you spend on your marketing?” Which annoyed me immensely. I much prefer using the word “invest” as it specifically implies . . .
Read MoreWe Are Now In The Time Of The Stealth Customer
When I was a lad, the music industry worked like this: bands toured in order to promote their records. They made money on the records. They made nothing touring, or almost nothing touring. Forty years later, that industry model has . . .
Read More5 Reasons To Ignore Your Weekly Search Results
There are features on LinkedIn that can be charitably described as misleading. Today, I will show you how your weekly “Search Appearances” is one of them. You get the impression that these people “found” you on LinkedIn and looked at . . .
Read MoreFive Ideas I Use For Generating More Content
A question I get quite often is how I generate so much content for LinkedIn. Here are five methods I use that help make writing an average of four articles a week pretty easy. The premise of the post is . . .
Read MoreHow I Use LinkedIn Post Analytics
On your profile, prominently displayed near the top you will see your Analytics: Clicking on “Show all analytics” brings this up: The two specific analytics I want to talk about are “Post Impressions” and “Newsletter Article Views.” Let’s take a . . .
Read MoreConnect And Pitch Is As Low As You Can Go On LinkedIn
An example of what shows up in my message inbox way too often. You connect with someone on LinkedIn. In your first message you immediately pitch them on your product or service. Here’s a whole bunch of reasons why . . .
Read MoreWhy I Ignore The LinkedIn Algorithm
How I imagine the LinkedIn algorithm would look if it was a physical thing There are a lot of suggestions on LinkedIn these days about the “how to beat the LinkedIn algorithm now”. “Do this and get 3% more views, . . .
Read MoreA (Better) Alternative To Sharing Posts On LinkedIn
One of the contradictions on LinkedIn is that while LinkedIn tells us we should share relevant content with our networks, the algorithm doesn’t really reward us when we do so. Every time I publish my LinkedIn newsletter, a handful of . . .
Read More9 Things You Can Do About Declining Reach On LinkedIn
Fads and features come and go, but the one topic that everyone talks about over the past year it seems, has been the decline in organic reach on LinkedIn. You hear things like “my reach is down 30%” and “my . . .
Read MoreYour Personal Publishing Statistics: More Fiction Than Fact
Note that when you post or publish on LinkedIn that LinkedIn will show you some statistics when you either click on the number of views, or click on “see stats” In addition to the total views, reactions, comments, and reshares, . . .
Read MoreLinkedIn Collaborative Articles: A Complete Opinionated Guide
When I wrote this up it came to just under 2000 words so I have split it in two. This week, what Collaborative Articles are and how they work. Next week more commentary, options and three possible ways to make . . .
Read More9 Ways We Sabotage Ourselves Using LinkedIn
I suppose I could have titled this “How We Run Ourselves Aground” but that seemed a little long-winded Being guilty of a couple of these was part of my learning curve on LinkedIn. See how many of these seem . . .
Read MoreHow I Write LinkedIn Posts And Articles (And Newsletters)
“How do you come up with so much stuff?” I get asked this a lot. So this week, I thought I would go through my process. My goal is to perhaps give you one idea that can help you with . . .
Read More12, Make that 13, Things I Have Learned About LinkedIn Newsletters
Linkedin Newsletters are just LinkedIn articles that you promise to publish on a regular basis The tacit agreement you have with LinkedIn is that you publish on a regular basis and in return, LinkedIn will notify your subscribers when you . . .
Read MoreAre You A LinkedIn Hunter Or A LinkedIn Farmer?
Probably a hunter. There are two broad methods of finding and contacting prospective customers on LinkedIn, particularly if you are self employed, and don’t have a marketing department to lean on. The traditional way for most sales or self employed . . .
Read MoreComing Up With Content Ideas Is Not Rocket Science
I get this a lot. “I don’t know how to write. We have nothing to write about.” Hogwash. Just ask yourself, “What are my customers having problems with?” Then write content that will help them understand the problem, solve the . . .
Read MoreWhat Are Your Expectations From Posting On LinkedIn?
I wonder what their expectations were for this post? Although I use written content in my examples, this applies to video and audio content on LinkedIn as well. Part One: The Sales Lead Myth Here is how people think it . . .
Read MoreCommenting On Other People’s Content Is Good Business
How do you find new people? How do you attract followers? Who should you follow and engage with on LinkedIn that will get you noticed? And how should you engage? Today I thought I would deconstruct these ideas and share . . .
Read MoreOutreach Principle #1: Send messages to people who likely will see the message
Here is an easy trick to use to increase your outreach response rate by five times. Let’s build this out a bit. Say you have a message that on face value, will get a response 20% of the time. Good . . .
Read MoreComing Soon? LinkedIn Premium Company Pages
Premium subscriptions are being tested for Company Pages on LinkedIn Features (and of course, my comments) Custom CTA button LinkedIn has experimented with different buttons with a limited number of options – for example Visit our website, Book a call, . . .
Read More3 Reasons You Should Use LinkedIn For Researching Prospects
(and three benefits you will receive) I have been a fan of Sir Arthur Conan Doyle’s Sherlock Holmes stories since I was a teenager. In the short story, “A Scandal in Bohemia” Holmes utters one of his most famous lines . . .
Read More7 Things I Have Learned On Creating Content For LinkedIn
I am in the process of overhauling my website and was a little startled when I discovered that the section on posting and publishing content on LinkedIn will run over 34,000 words. Here are 650 of them. 1) Avoiding Content . . .
Read MoreUsing LinkedIn Groups To Send Free Messages To Non-Connections
This is one of the six ways to engage with people on LinkedIn (in my opinion, it is the third best after Introductions and Open Mail). Back in the golden days of LinkedIn Groups, when it seemed Groups were the . . .
Read MoreIf You Want Results On LinkedIn, You Need A System
The path to better results Many LinkedIn users have an idea of what they would like to do and they are putting lots of work in, but they don’t have a real system, and they don’t test their results. If . . .
Read More8 LinkedIn Settings That Will Make LinkedIn Less Annoying and More Secure
As part of a larger project, I was updating my explanations and suggestions for the 85 (!!) settings in “Privacy and Settings” that are under the “Me” tab. Here are nine settings that many LinkedIn users don’t even know about. . . .
Read MoreR.I.P. People Also Viewed. Then again…
People Also Viewed is (soon to be “was”) a feature on your profile where LinkedIn shows a short list of people similar to you. In LinkedIn’s words, “It was designed to help find relevant members you may consider connecting with.” . . .
Read More4 Additional Benefits I Gain From Publishing Content On LinkedIn (…and you can too)
For the most part we publish content on LinkedIn looking for one or more of the usual benefits – views, engagement or sales leads. What I want to talk about today are what I call the “unexpected benefits” of publishing . . .
Read MoreAll About LinkedIn Followers and Subscribers
There are three wonderful groups of people that remain a black box, a mystery: your personal followers, your corporate followers, and your subscribers. Let’s look at each type, who they are and what you can do with them. Corporate Followers . . .
Read MoreMy Take On The Implications Of Post Reach Dwindling On LinkedIn
Posts used to be the big kid on the LinkedIn block. My rule of thumb five years ago was that a post would get 9 or 10 impressions for each click to open an article would receive. For example, my . . .
Read MoreFAQ: “Why Am I Not Getting Any Leads From My LinkedIn Posts?”
I get a variation on this question every couple weeks, so I thought today I would explore this a little bit, and go through the general progression on how posting on LinkedIn “works”. For those of you that do post, . . .
Read MoreLinkedIn Posts: Do’s and Don’ts For Post Interaction
LinkedIn posted a graphic on Do’s and Don’ts for intereacting with posts on LinkedIn in their “Guide to Creating” blog a couple weeks ago. I thought it was worth some discussion. “Don’t share links without context under posts.” Instead, “Tell . . .
Read MoreWhere Can LinkedIn Help With Your Sales?
The path to greater sales Over the past few years, LinkedIn has turned into this big sprawling mess of options and different types of content. It can be really confusing and frustrating trying to figure out the best way to . . .
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