An Unusual But Valuable LinkedIn Search: Content

Most people don’t realize that they can search for content on LinkedIn, but here are four good reasons why you might want to start:

1) you are doing research on a topic.

2) you want to see if other people are writing about, have recently written about, or have covered an aspect of a topic you are thinking of writing about.

3) you are looking for prospects and this is the type of thing they would be reading and commenting on.

4) you want to see if your competitors are writing about a topic.

All you need to do is to type the word or expression in the search bar, click enter and then click on “posts”

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If you use an expression, put quotation marks around it. For example, if you want to look for people writing about genome sequencing, search for “genome sequencing”, as the quotation marks tell Linkedin to look for those two words together. Without the quotation marks, LinkedIn will look for the two words, but not necessarily together.

And a word about hashtags: not everyone uses them, so I usually don’t search for them. I think I got better results from “genome sequencing” than from #genomesequencing.

Try it. Once you have tried it a couple times, you will start thinking of ways to use it to your advantage.

The obligatory disclaimer: I do not work for or have any association with LinkedIn, other than being a user who pays them for his Sales Navigator subscription every month. For some reason LinkedIn gave me early access to the LinkedIn Newsletter. I have no idea why, but thanks for reading.

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