The Only LinkedIn Profile Advice You Really Need

 

Yes they are nice, but be honest, they all kind of look the same.

 

This is the opportunity that more people miss on LinkedIn than any other.

And it’s partly LinkedIn’s fault. LinkedIn is the place people put their online resumes to get a better job. And what do you put in your profile? How great you are now, and how great you have been everyone else. 

This creates the missed opportunity for sales people. When someone comes to check out our profiles, they don’t want to see how great we are, they want to know what we can do for them. 

Instead, think of framing your profile so that it answers their “what’s in it for me” question. Ask yourself, “What are the benefits that accrue to someone that is a customer of mine?” After a while you will start rethinking your profile in ways that a prospective customer would appreciate. 

Here’s a simple example: 

“I made President’s Club the past three years.”   That’s all about you. 

“98% of my customers from three years ago are still with me.” Now it’s all about them. 

Small change. Big difference. 

This applies to all things you do on LinkedIn: less on your features, more on their benefits.