Why Writing Good Content Is Worth The Effort


Because it yields results way out of proportion to the time and effort you put into it.

When you put the time and effort into your writing, it shows in the results.

When you think hard about what your prospective reader really wants to see, it shows in the results

When you take the time to think all around the subject you are writing about, it shows in the results.

When you write from the standpoint of thinking “What’s in it for them? And how do I give it to them?”, it shows in the results.

When you get input from your readers, and take that into account when you write, it shows in the results.

When I write, I have two things going for me: After writing hundreds and hundreds of LinkedIn posts, articles, blog posts and now newsletters, I have a pretty good idea what my readers want to know more about.

The second thing I have going for me is I am willing to take the time to write it out and explain my thinking. I take my first draft and put it away for a week and come back to it with fresh eyes. Then I usually take that draft and edit it again before it goes in a newsletter or on LinkedIn or my blog.

I write three newsletters a week, a blog post or two, and usually an article or post on LinkedIn. Writing, editing, and posting takes me around 12 hours a week. That is significant. And it is also untouchable. If I have work for my clients that is cramping me for time, then I write in the evening or on the weekend, but that writing is going to get done, and I am going to put the time into writing it that it deserves.

And it shows in the results. The average open rate for consulting and coaching newsletters is nine percent. The open rate for my three newsletters is just under forty percent (and by the way, thanks to all my subscribers for that).

Put the time and effort into your writing. It will show in your results.