One Disadvantage About Using LinkedIn InMail For Cold Outreach

No sunscreen? Yes, that’s a disadvantage.
The disadvantage is your perception of what InMail is.
Here is the awful misconception many LinkedIn users have when they start using InMail: a method for sending messages to prospects on LinkedIn that pretty well guarantees a response.
They start using InMail thinking it is some magical method that somehow – because it is InMail – will cause otherwise rational business executives to respond to a message like some kind of Walking Dead Zombie.
So thinking that a response is pretty well guaranteed, the sales type sends generic “aren’t we wonderful, let’s do a phone call” cookie cutter stuff with just the name changed at the top.
And they get no responses. And they blame LinkedIn and InMail and just about everything except the real culprit: themselves.
Simply put, here is what InMail is: a method for Premium LinkedIn users to send messages to people they are not connected with on LinkedIn.
LinkedIn is like email: your message needs to be really really good for you to stand out from the crowd and earn a response.
That’s the bad news. The good news is that if you are willing to put the time in to do it well, InMail can be very very rewarding. How good? My response rate runs in the 60-65% range. That’s the culmination of sending several thousand InMails over the past five years and figuring out what works and what doesn’t.
I am going to talk a lot about InMail over the next few months, and give you ideas and best practices that you can put into use.
And one other thing: LinkedIn has three big advantages over email. I will talk about those next week.