To the 60 or 6,000 people that will see this post on my blog

When I write something and publish it, I have no clue how it will do. I don’t think any of us do.  

I have published observations and research into how LinkedIn works, and how people use it that I thought was really important. Stuff that I thought would really help sales and marketing people use LinkedIn more effectively. The response? Tepid. 

Then I write something that I am actually reluctant to publish, because it seems kind of obvious…and I get a huge response. 

Sometimes I post something that people find compelling and sometimes I post something that people don’t care about at all. But I won’t know which one it is until after I post it. I have seen variations on this from most people who publish on LinkedIn. I looked at thirty or so of the recent articles that Bill Gates published. The number of comments he got ranged from 400 to 3600. Bill probably didn’t know how his articles would do either, he just went ahead and published them.

After writing and publishing hundreds of my own posts and articles on LinkedIn and on this blog, the best advice I can offer is this: enjoy the engagement and interaction that results from your posting and publishing, regardless of whether it is with a couple people or a couple hundred.