Latest Insights

If You Aren’t Measuring Your Results, Maybe You Shouldn’t Be Doing It 

I see this all the time. Someone will tell me about their great habit of finding content to share on LinkedIn, or commenting on posts, or publishing posts, or participating in LinkedIn groups or any number of LinkedIn related activities.  And I will ask them what their goals are in performing these activities.  “To generate […]

Is LinkedIn Throttling Back Our Content Distribution?

Is LinkedIn barring the door to wider content distribution? I don’t think so. I have been hearing a lot lately from LinkedIn users complaining that they are not getting the same number of views that they used to get on their content, and that LinkedIn is throttling back on content distribution; the upshot being that […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.