Latest Insights

 Why Writing Good Content Is Worth The Effort

Because it yields results way out of proportion to the time and effort you put into it. When you put the time and effort into your writing, it shows in the results. When you think hard about what your prospective reader really wants to see, it shows in the results When you take the time […]

Should You Have A LinkedIn Company Page?  

This may seem like a silly question, but there is a case to be made for not having a company page – or as LinkedIn calls them these days a “LinkedIn Page.” Here are the pros and cons of just what you can do with a Page and what a Page can do for you. […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.