Latest Insights

An Unusual But Valuable LinkedIn Search: Content

Most people don’t realize that they can search for content on LinkedIn, but here are four good reasons why you might want to start: 1) you are doing research on a topic. 2) you want to see if other people are writing about, have recently written about, or have covered an aspect of a topic […]

How I Increased My LinkedIn Message Response Rates

Anyone home? (photo courtesy Mark Johnston) A simple idea that improved (as in quintupled) my response rates to messages on LinkedIn. It can for you too. So you are sending outreach messages on LinkedIn and your response rate is abysmal. See if you do any of the following in order to improve your situation: 1. […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.