Latest Insights

Be Interested With Your Content’s View Count, But Not Obsessed

If you have ever had an article you published on LinkedIn get a large number of views or a ton of engagement, it is easy to get caught up in trying to do it again. My LinkedIn articles tend to get in the middle to high hundreds of views each week, and my posts ten […]

Cultivating Your LinkedIn Connections For Fun and Profit

  Actually, just for profit. But that’s fun too.  A couple months ago I wrote about how you can identify the connections that are worth improving your relationship with. These are the ones that may become prospects or suppliers or other types of people that can help you down the line. The morning that I […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.