Latest Insights

Make Your LinkedIn Outreach Messages Short

There is a time and a place for storytelling, and your outreach message is not that place. This is one of the hardest parts of writing a good outreach message or InMail. Given practice and some coaching I find people can write gorgeous InMails…that are two hundred and fifty words long. Figuring out how and […]

LinkedIn’s Agenda Is Not Necessarily Your Agenda

It’s all in your perspective: You see a teddy gear. The teddy bear sees lunch. LinkedIn is on a roll these days introducing lots of new features. But a lot of these features are experiments. If they work, great. If they don’t that will be the end of the feature. A lot of these features […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.