Latest Insights

Connect on LinkedIn…Or Follow?

“Dude, you look familiar. Aren’t we connected on LinkedIn?”​ (photo courtesy Mark Johnston) “Dude, you look familiar. Aren’t we connected on LinkedIn?” (photo courtesy Mark Johnston) LinkedIn seems to be pushing the idea of following as an alternative to connecting lately. It seems like we may be headed for a “third era” of connecting on […]

A Sales Story: An Inadvertent Lesson In Crowdsourcing 

Many moons ago I was a Regional Sales Manager based in Atlanta. There was another RSM named Ed that occupied the cubicle next to mine. We both spent eighty percent of our time out of the office in our respective territories, so we were only in the office at the same time two or three […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.