Latest Insights

Free LinkedIn vs Sales Navigator: Comparing Search Tools

I get asked about this a lot. The usual trigger is someone banging up against the commercial search limit in free LinkedIn. The difference in the Search tools available in Sales Navigator is one of the key differences between the two. What You Can Do With Free LinkedIn Search Using the search bar, you can […]

Why Are Introductions So Hard To Get On LinkedIn?

It’s actually pretty simple. When you ask for an introduction on LinkedIn, you are asking one of your connections to introduce you to one of his or her connections. But if you are like most LinkedIn users, you have a decent sized network of connections where you really only know maybe 20% of those people […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.