Latest Insights

A Highly Automated LinkedIn Cautionary Tale

  I have a lot of clients who are always looking for email addresses and phone numbers for prospects, especially the prospects they find on LinkedIn. As such, when I see or hear of tools that say they can gather this type of info, I will usually check them out, as I will get asked […]

What Your LinkedIn Company Page Says About You

You can infer a lot from how a company presents themselves on LinkedIn via their Company Page. There are five “classes” of company pages, and which class you are in sends the perceptive LinkedIn user signals about your company. Steerage class: no LinkedIn company page at all A company with no company page presence on […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.