Latest Insights

How I Generated Hundreds Of Sales Leads Using Content On LinkedIn

This works, but it takes a lot of work. If you are looking for something easy, this isn’t the place.  It starts with engagement on LinkedIn. Commenting on other people’s posts will work, as will sharing other people’s and company’s posts, but publishing your own content works best.  In my case, I published articles and […]

To the 60 or 6,000 people that will see this post on my blog

When I write something and publish it, I have no clue how it will do. I don’t think any of us do.   I have published observations and research into how LinkedIn works, and how people use it that I thought was really important. Stuff that I thought would really help sales and marketing people use […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.