Latest Insights

Don’t Sweat The Short Term Results, Focus on Your LinkedIn Process 

(this is a reprint of a post from the Spring of 2021. It was valid then, it is still valid now) I read a really good book over the Christmas / New Years break, “The Biggest Bluff” by Maria Konnikova. She uses poker to talk about making better decisions. Highly recommended for sales people. I […]

Following Versus Connecting On LinkedIn

Lately LinkedIn seems to be trying to shift the focus away from connecting and towards following. For example you can now change the default button from “connect” to “follow” on your profile. And there is talk that this will soon not be an option but that “follow” will be the default. But while LinkedIn may […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.