Latest Insights

What’s Your LinkedIn Engagement Rate?

(waiting to engage….with dinner)   I track my engagement rate for posts and articles that I publish on LinkedIn. I find that my engagement rate gives me a better idea of which content worked best, and what people want to see more of. How I calculate my engagement rate I take the total number of […]

12 Truths About LinkedIn And Using LinkedIn

Staying focused and headed in the right direction. “Knowledge is good.” – Emil Faber If you keep these ideas in mind, you will make better use of LinkedIn and the time you invest in it. Money talks and companies have money. If you have lots of money to spend on lots of premium subscriptions, ads […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.