Latest Insights

Why I Write A LinkedIn Newsletter Instead Of Posting

March 7, 2023 By

Okay, maybe LinkedIn doesn’t offer this many options, but it’s a lot better than it used to be. LinkedIn is quick to feature the number of views your content has received, regardless of what type of content you have such as posts or videos.  So I thought we could talk about views and their value. […]

Deciding If That Person Asking You To Connect On LinkedIn Is Real

February 22, 2023 By

Is Anna a real person?  Today, we will look in depth at the profile of Anna Li, someone who invited me to connect in late October. As you can probably guess, this is not going to end well. My goal here is to show you what I look at and look for when I see […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.