Latest Insights

Optimizing Your Use Of LinkedIn Can Increase Your Sales By 5-10%

Some search tools are better than others. I thought that headline would get your attention, but a 5-10% increase is actually a pretty modest expectation. How good is LinkedIn as a prospect database for B2B? For starters, I think I can find ALL the prospects for almost any B2B company using LinkedIn. Let me use […]

The Most Important Search Filter On LinkedIn

Here’s where I get in trouble, making a statement like that in my title, but hear me out on this one, I think I may be able to bring you around.  The bad news is this search filter is in Sale Navigator. You can’t access it using free LinkedIn. The good news is that it […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.