Latest Insights

Don’t Sweat The Short Term Results, Focus on Your LinkedIn Process

  I read a really good book over the Christmas / New Years break, “The Biggest Bluff” by Maria Konnikova. She uses high stakes poker to talk about making better decisions. I liked it so much, I have already re-read it once, highlighting it like crazy, and have bought her other two books. Great stuff […]

Parsing LinkedIn User Types To Guide Outreach Tactics

Today’s newsletter is longer than you are used to from me at 1300 words. It will take you 4-5 minutes to read, but these ideas will change the way you perform outreach on LinkedIn. I have talked often about social selling and how a modified version of the Pareto Principle applies to LinkedIn. As a […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.