Latest Insights

An idea for people new to working at home: “walk” to work.

I have been working from home for years now. Last year I started going for a walk early in the morning and starting work when I got home. At the end of the day, I would close my laptop and go for another walk. When I finished that walk I was “home from the office.” […]

Free LinkedIn vs Sales Navigator: Comparing Search Tools

I get asked about this a lot. The usual trigger is someone banging up against the commercial search limit in free LinkedIn. The difference in the Search tools available in Sales Navigator is one of the key differences between the two. What You Can Do With Free LinkedIn Search Using the search bar, you can […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.