Latest Insights

A Simple Path To Success On LinkedIn

…it’s all about their results, not your features Here it is: 1) Figure out what results your customers want 2) Show them you can help them achieve those results You tell this to someone and they scoff and say, “yeah. that’s marketing 101”. Then they go off and ignore the marketing 101 and talk about […]

Using LinkedIn To Make Better Prospecting Decisions

One of the books that I read over the Christmas break was “The Biggest Bluff” by Maria Konnikova. The book is about her experiment taking up professional poker to see if her background in psychology (she has a PhD) would help her decision making in playing poker. The book is outstanding and I have re-read it […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.