Latest Insights

How To Make Publishing Content Work For You On LinkedIn

Yes, it’s nice, but will it generate sales leads? This applies to all three types of content on LinkedIn – written, video and audio Part One: The Sales Lead Myth Here is how people think it works on LinkedIn. They see someone publish a post and get lots of likes and comments. They think: “wow, […]

Best Uses Of LinkedIn & Priorities For Salespeople 

(there’s a “path” metaphor in here somewhere…) This goes for all of you that work for yourselves too. My recommendations here play into how LinkedIn works, and how most people use it. These are my recommended uses and priorities: 1) Prospecting identification and research 2) Building credibility 3) Outreach 4) Building reach In that order. […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.