Getting Better Outreach Response on LinkedIn: Dial Back The Call To Action

I have sent thousands of InMails and outreach messages of all kinds on LinkedIn. I have advised any number of LinkedIn users on their outreach program and specific messages they use.

And today I am here to tell you that one of the biggest factors for lousy response rates is asking for too much in your call to action.

Note I didn’t say what you are asking for but how much. As in how much of a commitment are you asking the other person to make?

In general, the more you ask for, the harder it is going to be to get a positive  response.

If you are asking for a sales call, you are asking for a lot in that outreach message. You typically need to establish your credibility or to establish that you have such a powerful offer that a sales call is a logical next step. It can be done, but you are asking for an awful lot in the outreach message.

On the other hand, if you ask for too little, like an opinion, the other person may not think it is worthwhile responding at all.

I have an approach that works reliably for me. Just start a conversation. My call to action is a question that isn’t easily responded to with a closed answer. I am looking for a response that I can respond right back to. And there is more information on most people’s profiles to work with between their summary, current job, work history and their activity on LinkedIn than you would think. Conversations can build credibility and lead to connecting.

The less risk there is in your CTA versus the possible reward in your CTA – as perceived by the other person – the more successful you will be.