I Reached Out To 2000 Of My LinkedIn Connections: I Now Have An “A” Network And A “B” Network.

Last year I realized that my connection network was made up of a lot of people I had connected with but didn’t know aside from reading their profiles. So I started a program of reaching out to my connections, sending individual personalized messages one at a time (I refuse to use that automated mass messaging crap) and inviting them to a 15 minute phone or Skype call to find out more about each other.  Over time I sent these messages to 2000 of my connections and wound up having several hundred conversations.

The result is I now have an “A” network and a “B” network.

Over half the people I asked for introductory phone or Skype conversations never responded. But it’s not just in this instance: I have sent messages to connections telling them I wanted to refer business to them and got no response. Which also raises the interesting question: If you don’t wish to interact with your connections, why are you connected with them in the first place? 

So I now have an “A” network – the connections I have spoken with and that I understand better based on the conversations I had with them – and a “B” network, those connections I have never had a real person to person conversation with. For example, I have dozens of connections that design websites. Four or five of them I have had conversations with. Now I really understand them better, what their specialties are, and who makes a good fit for them. I trade messages with them, they are a resource in their specialties when I need them. And guess who gets referrals?  I subconsciously “work” on behalf of my “A” network. Don’t get me wrong, I value my “B” network. But it is my “B” network. Maybe they will become “A’s” one day.  

Connecting with someone should be the start of a professional relationship, but for many LinkedIn members it seems to be the end.  

 

For Better LinkedIn InMail Results Embrace Your Inner Mad Scientist

Many InMail users get stuck in a rut. Their response rate is stuck at three percent or six percent or sixteen percent, but it’s stuck at that number.  So I will ask them what they have tried doing differently. And invariably I get the response, “huh? What do you mean?”

That is because they don’t do anything differently. They send out the same message over and over. They think they have arrived at some ceiling response rate and this is as good as it’s ever going to get.  They don’t think about why their response rate is what it is.

They should be experimenting.  

They should take each sentence and look at it both on it’s own and in its fit with the rest of the message. They should ask “what is this sentence accomplishing?”

Is it too fat?  Too many words? For example: “In essence the core of your problem is not enough money for new initiatives” can become “Your problem is not enough money for new initiatives” or even “You need more money for new initiatives.” A more direct statement in half the words.

Or a sentence may be too thin, lack backup, read awkwardly, or not fit with the rest of the message.  

I found in one message that it made a difference if I referred to the recipient by name at the start of a sentence versus the end of the sentence.

The call to action may be too weak, or conversely, too unrealistic given the message.

And results should be tracked. Nothing is worse than going, “we did well back in January.  Now, which message was that?”

I have five core building blocks  in my InMail programs and one of them is constant experimentation.

So shake things up a little. You might be surprised.   

 

Some First Aid For LinkedIn Desktop User Interface Problems



There are a lot of bugs in the new desktop User Interface, and while it is fun to speculate with our tin foil hats on…

  • did Microsoft push LinkedIn to roll out the new User Interface before it was ready?
  • did LinkedIn underestimate the complexity of the new User Interface?
  • did all the good LinkedIn engineers cash out their stock options and leave the rookies to do the coding?
  • maybe it was gamma rays
  • no wait, aliens!

…the causes of all the bugs and problems with the new User Interface don’t matter. Dealing with them does. I am getting half a dozen “have you seen this?” or “is this happening to you?” messages every day.

A lot of these problems are fixable or can be worked around.  

There are three reasons you may be experiencing problems with the new LinkedIn Desktop User Interface:

LinkedIn may have changed the way something works or removed a feature

Well, there isn’t anything you can do about this except confirm that the the feature has changed or disappeared. Most (unofficial) LinkedIn trainers or consultants can usually set you straight on whether a feature is gone or drastically changed. They will often be able to show you a workaround or alternative method of accomplishing what you want.

Note that LinkedIn has also backtracked on some changes to the new User Interface and re-incorporated some features that looked like they were gone for good.

You may be experiencing what I like to call a “transient”

That’s a bug or problem with the User Interface that is affecting only you in your current session on LinkedIn. In particular, these types of bugs manifest themselves as missing information or missing features on your pages. And these happen a lot.

Solution: Log off LinkedIn. Clear your browser cache and log back in. Sometimes it is necessary to reboot your computer. I use Google Chrome and I find that once I reach 300Mb of history and assorted junk in my browser cache, anomalies start showing up on LinkedIn. I was working with a client last week and he kept getting the “it’s not you, it’s us, try again” message when he wanted to do a LinkedIn search. It turned out he had 700Mb of odds and ends in his browser cache. Cleaning the browser cache fixed the problem.

You have a problem or problems specific to your Browser

There seem to be a lot of issues with different browsers. I am not a browser or operating system expert, but it is apparent that some of the bugs and oddities users are experiencing are caused by the new LinkedIn User Interface not working not integrated perfectly with their browser.

Solution: try doing the same thing you are having a problem with but using a different browser. If you use Internet Explorer, try Chrome. If you use Safari, try Firefox.

These suggestions are workarounds, ideas to keep you functional until LinkedIn stomps all the bugs out, which may take a while.  If you have solutions that have worked for you, please include them in the comments section.