How To Detect If Someone Is Home On LinkedIn

If you are going to use LinkedIn for outreach, it is probably a good idea to know if the person you are reaching out to will be there to answer.

I have talked umpteen times about how something like 75% of LinkedIn users check in less than once a month. If you are expecting a quick response to an outreach message from these people, don’t get your hopes up.   

But if that is the case, how do you figure out who is likely to be in the magic 25% that does use LinkedIn once a month or more? I have found that a reliable indicator is their LinkedIn activity.

I used to go by number of connections, the idea being that the more connections someone has, the more time they have invested in LinkedIn and the more likely it is that they use LinkedIn often. But after some experimentation, I have decided that activity is a better indicator.  

What do I mean by activity? When someone has been active publishing, posting, sharing, commenting or liking on LinkedIn, it shows on their profile, and prominently too, above their experience sections. You can learn a lot from looking at this activity – in particular, in their activity feed, look for the little date stamps right under their name and headline. Reviewing the date stamps will give you an idea of how often someone is using LinkedIn and what they are doing when they do use LinkedIn. I look for the type of activity too – publishing and posting tends to be best, followed by commenting.  

In my experience, the more active someone is on LinkedIn, the more likely they will be to respond to a message from a stranger. However, that doesn’t let you off the hook for the quality of your outreach message. It has to have the usual best practice ingredients – it needs to be personalized so it is obvious it is not a templated message, it has to address something of concern to the other person, it has to establish your credibility, and needs a call to  action.

So go back and have a look at those outreach messages that got no response. Were those people active on LinkedIn, or not home?  

What Can You Do About LinkedIn Connections That Don’t Respond?

You know the drill: you connect with someone on LinkedIn, someone you really  feel you are in a position to help professionally and that can help you. You send them a welcome message and…silence. Sometimes they even asked you to connect and sent you a personalized note, you accepted, sent them a message and…silence.

What, if anything can you do about it? Here are five options at your disposal.

One strategy is to just let them be, and see if, over time, they come out of their cone of silence. But let’s be honest, while patience is a virtue, you are not feeling really patient.

Another approach would be to just keep sending them messages. But if someone didn’t respond to your initial post-connection outreach, what makes you think that will change if you keep trying? There’s a fine line between appearing persistent and appearing pathetic.

But if repeated messaging is a low probability strategy what can you do to get their attention?

A third possibility is to post content on LinkedIn, either updates, articles or both. You may get their attention from them seeing your content in their homepage feed. That is one of the privileges of being connected. Your content goes into their feed. They may of may not see it, but that’s a lot better than almost zero percent chance a non-connection has.

Seeing your content can build your credibility with them, which is what you need. Their unresponsiveness so far is a clue you don’t have much credibility right now.

Another method I use is to share content specifically with one person. If you click “share” on a piece of content, one of the options is “send as message” to one or more of your connections. Sharing a piece of content tailored to their work with  (what I hope is) an insightful comment is a way I have found that will get a response and lead to conversations.

Lastly, you can always get a second opinion. The odds are reasonable that you share this new inscrutable connection with one or more of your existing connections. Contact those connections and ask for guidance or their opinions as to what would appeal to this person.

This may seem like a lot of work to go to to just try and open up a conversation with a new connection, but these days many people connect easily but don’t develop relationships as easily. It is your job to establish your credibility and make this person see that you are someone they want to talk to.

You may think that connecting with someone opens the door, but it is best to be prepared for opening the door and finding…another door.