Some Pro’s and Con’s of “Liking” on LinkedIn

(photo caption: “Yeah, it’s been a long day, maybe I’ll just slap a “like” on this one,” Photo courtesy Mark Johnston)

Everyone “likes” articles, posts, discussions, comments and updates on LinkedIn.  But did you ever stop to think what value that liking has? So I wrote some of my own Pro’s and Con’s down. For the purposes of brevity, I use the term
“article” as a catch all for content.

Pro: Likes are easy

Liking something takes no time at all. Click of a button, done. Which leads me to…

Con: Maybe too easy

I always wonder if likes are too easy – you can pull up an article and the option to like it is right there at the top of the screen before you have even read it.

Pro & Con: The “that’s what I was going to say!” like

You come across an article and what you wanted to say has already been nicely articulated by someone else. So either liking the article or liking that person’s comment is the right thing to do, but you still end up a little frustrated.

Pro: The acknowledgement like

Likes  are often a shorthand for “I agree with you” when they are appended to comments in particular. I use “likes” quite often when people make simple comments on one of my articles.

Con: The value add factor is low for likes

When you like an article or post, it adds little value for you. You are one of the rather anonymous like crowd. You pale beside the commenters who are adding to the discussion about the article. When I see someone has liked one of my articles, I think “thank you.” When I see someone has commented on my article, I often reply to their comments and occasionally send them a message thanking them for their comment.

Pro: Added visibility

I see many LinkedIn users who seem to employ likes as a visibility strategy. And if kind of works – authors will see those people in the list of people who liked their content. But….

Con: Too many likes look odd

So I look at someone’s activity and see all they do is like posts. No writing, no sharing, no comments, just likes. This tends to make me wonder if this is a real person or a fake profile.  

Con: Smaller opportunity for engagement

When someone comments on my content it gives me something to latch onto, and provides a possible opportunity to start a conversation with that person. Likes are kind of flimsy. I have sent thank you’s to people who have liked my content, but statistically, I can say they are much less likely to become connections.  

I suppose for me it all comes down to:

If you can, comment. If you can’t comment, like.  

 

Why Would Someone Create A Fake LinkedIn Profile?

I wrote an article a couple of months ago on some of the ways to identify a fake LinkedIn profile. One comment I received quite a bit was “why would someone do this?” It seems like a lot of work, for some nebulous benefits.

And it does not take a lot of work. I could build one in ten minutes and it would likely fool most people. Start with an email address and come up with a new name. Then just cut and paste everything from another profile…like yours, and copy your photo too. There. Done.

Here are four uses for fake profiles. The critical part is getting you to connect with them, because they can then indulge in a little…

Email address collection

This is the obvious one. Harvest email addresses from connections.

Identity theft

When added to the information most users include in their LinkedIn profiles, this is a good start. In addition to their email address, many LinkedIn users list their birthdays, and this is viewable by their connections.

Phishing, spear phishing and other scams

If a connection sent you a message with an attachment, would you open it? It could contain malware. How well do you know and trust this person?

Connecting adds credibility

This is the sneaky one. When you connect with someone there is your implied  endorsement that they are a real person. When they go to connect with someone you are connected with, that someone sees  you connected with them. They connect. They open the email with the attachment.

How do you fight this? When someone you don’t know invites you to connect, ask them a question. One other aspect to look for is comments on posts and articles. Faking activity by liking content or sharing it without comment is easy and fast. Taking the time to make comments on that content is not. It’s time consuming.

It’s one thing to cut and paste a profile together, but another to be taking the time to comment on posts, or publish posts.

Be careful out there.

 

A LinkedIn Allegory

(This could be a sunrise or sunset, but spam is spam. Photo courtesy Mark Johnston)

 

LinkedIn member:  I have come up with this great new social selling idea.

Me: Tell me

LinkedIn member: I put together a limited time offer, and I send it in a message to all my connections.

Me: Umm…

LinkedIn member: Hang on, here’s the best part. I can only send them one at a time, but all I have to do is copy and paste my message in, add the member name  and off it goes!

Me: Umm….

LinkedIn member: And I hire someone in the third world to take over my account and do it for me for peanuts!

Me: So you are going to send dozens or hundreds of the same message to people who didn’t ask to receive that message?

LinkedIn member: Umm…

Me: I think you just invented Spam.

Moral:

Think before you press “send”. This whole “trust” thing matters.