Clues That A LinkedIn Profile Is A Fake

 

Last week I received an invitation to connect on LinkedIn from the person above. Let’s go over all the clues that this is not a real person:

1) The person has an absurdly low number of connections. Actually she had one when she invited me to connect, and had added a second before I could take this screen capture. This is a classic case of a profile not passing the smell test. Human Resources people use LinkedIn more than any other occupation. According to this person’s school and work history, they have been employed full time for four years. How many HR people on LinkedIn do you know with two connections?

2) Someone who is in human resources in Brazil would logically want to connect with people in, I don’t know…maybe Brazil? Nope. This person immediately figured in order to advance her career in HR in Brazil that a person in Toronto was the optimal person to connect with.

3) It almost goes without saying that the invitation to connect did not include a personalized note.

By the way, LinkedIn deserves all the credit in the world for this: within one hour of my reporting this person their profile had been removed by LinkedIn. The downside is that I didn’t have enough time to get a screen cap of her experience sections….

4) Fourth indicator that this was a fake?No job descriptions, just a listing. No Summary at all. I am always skeptical of people who want to connect who have really “thin” profiles.

5) Odd time sequences for jobs. Often you will see fake profiles with job dates left out, or apparent full time jobs overlapping (you worked for Oracle and IBM at the same time for a year? That’s impressive.) This is just sloppiness giving them away. In the case of this person’s “current” job, there were no dates at all.

6) In the example above, the photo belongs to someone else. I ran this one through TinEye (a browser extension which will look for a photo on the web) and TinEye showed me this photo being used six times in other places.

7) And does anyone else think a field of flowers as a background banner is an interesting choice for an HR professional?

The bottom line? Just look for the incongruities. They are there. Fake profiles often have pieces that by themselves look okay, but when combined together just don’t present a coherent narrative.

Oh, and the last reason I knew this was a fake? It’s a bit of a cheat but….

8) The young lady in question says she got an undergrad degree in HR at the University of Sao Paulo, and then she traveled to Canada and got a Masters degree at Upper Canada College. In what can only be an incredible coincidence, I also attended Upper Canada College.

It was my high school.

Stay safe out there.

The LinkedIn Secret Ingredient: Introductions

This is the “You don’t need a Sales Navigator or Premium LinkedIn account” strategy.

If you have 500 LinkedIn connections and those connections have 500 connections each, you have 250,000 second degree connections. A lot of them are going to be people you would like to connect with.

Want proof? Go take a company that you would like to get more deeply into and search for it. Choose “people” as the result. Now select just your second level connections. What you will probably find is that while you don’t have a “two” that is THE person you would like to meet, you have multiple pathways into the company.

So turn your connections into your ambassadors and ask them to introduce you to people they know at those target companies.

I know what a lot of people will be saying: I have 1500 connections but I really don’t know them all that well, maybe only 300 of them. Fine. Just work with the 300. If they have 300 connections each that’s 90,000 people they can introduce you to.  

What does an introduction take?

“A this is B, this is how I know B. B has some unique insights into the widgets.”  

“B this is A, this is how I know A. A has been in the abracadabra industry for fifteen years.”

That’s it. This isn’t rocket science.

Here’s why introductions are huge: Credibility.

The introducer bestows upon you credibility with the other person. It is just a sheen of credibility, a starter kit of credibility, but it gives you you a shot at making  an impression. You don’t get this credibility boost via InMail, email, or cold call.

What an introduction on LinkedIn decodes as is “This is someone I know. He or she is not going to waste your time.”

By the way, this is one of the reasons I try and have an introductory call with my new connections: I want them to know me a little better and have them comfortable with the idea that I may ask them for an introduction, and that I welcome them asking me for an introduction to someone in my network. They can feel comfortable that if they introduce me to a third party that I won’t be wasting the third party’s time and I won’t be saying anything that may damage the credibility of the person that introduced me.

And the secret to making this strategy work? Offer to do it for your connections first. Then when they ask you for an introduction, follow through for them. It’s a variation on “give to get”.  

 

An Arcane LinkedIn Search Filter You Should Be Using In Sales Navigator

Arcane (adjective): understood by few, mysterious or secret

LinkedIn’s Sales Navigator has a lot of search filters – twenty-three at last count. Many are pretty obvious and useful including geography, industry, and title. Many are not as obvious or useful: Profile language? First name? Member since?

But I want to talk about a Sales Navigator search filter that is not among the  twenty-three obvious ones. A filter that is both obvious and arcane at the same time, and one of the most useful filters LinkedIn has.

Once you have performed a search using Sales Navigator, and your search results are in front of you, four filters appear across the top of your results screen, along with the number of people from your search who fit with each of these four conditions.  

 

These four – changed jobs, mentioned in the news, posted on LinkedIn and share experience with you – are what I call the “hook filters”.  They are possible hooks, promoted as social selling excuses to contact someone. While the other three are interesting, the one I use in almost every search is:

Posted on LinkedIn in the past 30 days.

For me, this is one of the most powerful filters on LinkedIn, because it tells you about the person’s behavior. Over three quarters of Linkedin members show up less than once a month. People who post are people that are active.

Which leads me to Bruce’s Rules of Responsiveness on LinkedIn:

Rule number 1: People that are active are more likely to see your message to them.

Rule number 2: And people that see your message are more likely to respond.

It’s obvious when you think about it, but most people don’t think about it. Why not play with the people that have shown they are players? And even better, you can go to profiles and go and see what that activity is – Articles? Posts? Comments on other people’s posts? Now you have both a better opportunity to reach that person along with possible insight into how they are using LinkedIn.

The “Posted on LinkedIn in the past 30 days” filter gives me an edge in getting responses.