LinkedIn Notifications: Updated

I published an article on all the changes to LinkedIn Notifications four weeks ago. Two weeks after I published the article, LinkedIn made one more change…a big one. So I took down the “old” article, and have rewritten it here, adding the new information (thanks to all who read, shared, commented and liked that article).

First of all, there are two terms that need to be understood: articles and posts. An “article” is written by clicking on “Write an article” at the top of your homepage feed. This takes you to LinkedIn publisher. Articles tend to be longer form content and LinkedIn publisher has more options for formatting and presenting your content. A “post” is short form content written after clicking “Share a post, article or update” at the top of the homepage feed. As often seems to be the case with LinkedIn, this can get semantically weird. For example if you take this article of mine that you are reading and share it, my shared article becomes your post.

Here are the types of notifications you will now receive:

Birthdays

Work Anniversaries

LinkedIn parses these out piecemeal over the course of the month, as for most us, dumping all fifty or five hundred people who have an anniversary this month in one notification would be overwhelming.

Job Changes

Job Recommendations

These are the jobs you may be interested in, based on LinkedIn’s algos.

Activity on your articles

These are Likes and Comments on your article. And a word about Likes. Likes are wonky in the new format. You are given less information (just the name, headline, and a photo) than we used to receive.

In these “activity on your articles” notifications, you are also offered the link to see who’s viewed your article, which brings up the new but not improved statistics for your article.

Activity on your posts

Likes and comments on your posts. And again, you are offered the link to see who’s viewed your post which takes you to the new hokey unusable statistics.

Activity on your post comments

This includes: People who liked your comment

People who liked your reply to someone else’s comment

Someone liked a comment that mentions you

People who also replied to a comment you replied to

Posts you were mentioned in

This includes: Someone mentioned you in a post

Someone mentioned you in a comment on a post

Someone liked a post that mentioned you (this is brutal. Makes for a lot of notifications)

Activity on posts you were mentioned in

This includes: Someone mentioned you in a comment or reply on a post

Someone liked a comment that mentioned you

Who my connections are following

There seems to be a bit of misdirection here, as the only notifications I seem to get so far are new people who are following me. Once a day I receive a list of any new followers I have. What’s alarming about this is that this is the only place in the new User Interface where there is any reference to my followers at all. I have approximately seven hundred followers. I know who the four are that followed me yesterday and the two from the day before. The rest of my followers? No way of knowing.

Who viewed your profile

 

Notifications that seem gone or are “to be determined”

New endorsements from your connections

A low level priority it seems. I see these occasionally.

Someone you follow has published an article

Rare. At least for me. I have had the new User Interface for about ten weeks now and have received one notification for a connection who has published an article. And I have a lot of connections who post every week. So out of several thousand possible notifications for this type of event I have received…one.

Shares

You receive no notifications when people share your post – unless the sharer mentions you. I think people who share my posts are the single most important engagement opportunity on LinkedIn. Either this is a mistake LinkedIn will rectify, or LinkedIn doesn’t think sharing is important anymore. In which case they need to change the Social Selling Index, as sharing is a critical part of the SSI.

 

Three takeaways from all of changes to Notifications

1) Notifications are now highly configurable. Hurray.

You now have the ability to turn any of the eleven types of notifications on or off. At the top right of any notification is a tool wheel (some people have three little horizontal lines with circles in them – equalizers? sliders? hamburgers gone bad?). Clicking on the tool wheel allows you to turn this type of notification on or off.

Here’s what the list of notification I have turned off looks like:

2) Mentions are insidious

This is the biggy. Mentions/tagging now rule the roost. Mentioning someone in a post, or in a comment on a post, or someone liking a post or a comment that mentions you, generates a notification, and these notifications seem to supersede all others.

A lot of LinkedIn users are already sick and tired of the mention feature, as it has already become the new way to Spam people on LinkedIn.

3) Notifications are still not there yet.

LinkedIn has consolidated some types of notifications into once a day types. This is good. LinkedIn will also consolidate your likes and comments for a particular post into one notification (as in “Bob Smith and twelve others liked or commented on your post”). This is also good.

There appears to be a hierarchy of notifications. Mentions are on top, along with likes and comments on your posts. Notifications for new posts by people you are connected with or follow are on the bottom and get lost. This is bad

Two practical suggestions for managing Notifications

Think twice before commenting or replying to comments on other people’s posts, especially posts that you can see already have a lot of likes or comments. Further activity on these posts will generate a lot of notifications. I am not saying you shouldn’t engage this way of course, just be sure you really do want to wade into a busy discussion. Your actions will have consequences that may wind up irritating you.

Hide notifications that you are not interested in seeing. In my case, I dumped birthdays, work anniversaries and jobs you may be interested in.

In closing, what LinkedIn has done with Notifications is good. Not perfect, but moving in the right direction.

Like quite a few aspects of the new User Interface, notifications have been cleaned up and made to look more presentable, which is good for the occasional user. And the ability to turn off any combination of the eleven different types of notifications is a welcome addition. However, issues such as not being notified about people who have shared your content and connections who have published articles remain. And while this is not notifications specific, it is notifications related: for us power users, we would like to have more control over what we see in our home page feed (I will have a bit of fun with this idea Thursday).

Notifications are still a work in progress – for example LinkedIn hasn’t decided between the tool wheel and the equalizer. So maybe I will see you for another update in four weeks.

This article originally appeared on my blog, www.practicalsmm.com

What Does It Mean When Someone “Views” Your Post On LinkedIn?

Fifteen months ago I wrote an article trying to define what a “view” actually was on LinkedIn. In a twist of LinkedIn irony, it became the most viewed article I have written and still receives over one thousand views a week. And while many of the points I raised in that post still appear valid, there have been a lot of changes with LinkedIn, so this is an update to that original post.  

So what does it mean when someone “views” your post on LinkedIn?

Well that depends, because a “post” is not simply a post anymore on LinkedIn. LinkedIn has separated published content into “articles” and “posts” and views appear to be counted differently for  each one.

Article or  post? A critical distinction

From the top of your Homepage, when you click on “Write an article” you are taken to LinkedIn Publisher. This is intended for long form content. These articles stay associated with your profile in “Your activity” page under “articles”.  

But at the top of your Homepage when you “Share an article, photo or update”,  you are creating a post. For posts you write from scratch, you are allowed limited verbiage, and the post gets dumped into our homepage feeds. These stay associated with your profile in the “Your activity” page under “posts”.  

How are views different for posts and articles?

I wrote an article a few weeks ago. A couple of friends shared it (note that under the new post/article definitions that at this point my article served as the basis for their posts). One told me he had gotten 400 views on his post and the other had gotten 2,000. Meanwhile, my original article had received 200 views at that point. It was obvious that post and article views were being counted differently. But how is this happening and what does it mean?

 So what is an article view?

I think LinkedIn counts article views by recognizing the URL for your article is open on a reader’s device.

You need to click on and open the article to have it counted as a view. Note that a view is not the same thing as a “read”. Someone could open your article, read the first line and lose interest, or get interrupted at the office, or decide the article wasn’t for them, or stop reading for any number of reasons.  

The good news? All your article views are “legitimate.” Someone had to take a specific action to open your article.

Over the past couple of weeks LinkedIn has started using the word “clicks” in some places instead of “views” for articles. For my post last week in my “Bruce’s Activity” page, I see “1,095 clicks of your article” instead of 1,095 views. But on my homepage it still says “1,095 views of your article”, and on my profile page it still says “1,095 views of your post in the feed.”  I assume the homepage and profile page will be updated and that clicks will be the new and more accurate terminology.  

And what is a post view?

On January 31, this explanation appeared in the help section on LinkedIn:

When you share an update, a “view” is counted when the update is loaded on the viewer’s screen. Viewers do not necessarily need to click or read the update to count as a view, but rather have the update loaded on their Homepage.

This also would imply that if you open your homepage and page a down a few times, you have just “viewed” twenty or thirty posts. This would go a long way to explaining how posts seem to get so many more views than articles.

But…basing post views purely on appearances in the homepage feed would seem to favor people with huge LinkedIn networks, so there must be other factors at play – most likely with a heaping helping of LinkedIn algorithms.

I think the best way of thinking of article views versus post views is

An article view seems to suggest intent (to read my article), while a post view seems to suggest opportunity (someone could have seen my post).

Note that the counting mechanism for views and clicks may not necessarily be solid yet

Over the past couple of months under the new desktop User Interface, some LinkedIn writers have seen view counts go backwards in their articles, such as seeing 400 hundred views as of last night, but only 380 this morning. I can only assume this is a bug. You can withdraw a like or a delete a comment, but how would one go about “un-viewing” a post?

And in a different vein, a recent article of mine got it’s highest number of views – nine – from a company which was a one person consultancy.  

So what do views really mean?

Lots of views are an ego boost. But note that with the new User Interface LinkedIn has stopped showing us how many views someone else’s post or article has received, so LinkedIn obviously doesn’t want us focusing on views as end to itself.

Let’s say you publish one article or post and it gets 500 views and thirty comments. Then you publish a second one and it gets 1000 views and five comments. Which was the more successful post? The first one. More people found that one compelling enough to comment on.

Views are nice, but engagement with your posts or articles can lead to conversations that can lead to connections that can lead to networking and other  business opportunities.   

 

Rule Number One For Getting More Out Of LinkedIn InMail

Use them.

This is pretty obvious when you think about it, but bear with me for a moment so I can provide some context.

As someone who spends a lot of his day involved with InMail, I have found four broad categories of InMail users on LinkedIn.

The tiniest category of InMail users are the ones who use it all the time and are  successful with it.

The next smallest category are the people who use InMail and have a little success with it. Their attitude seems to be that “what the heck, we get twenty of these things each month in our premium subscription, we might as well use them.” Their attitude is that any responses they get to their InMail is a bonus, a windfall.  

Then there is the “fire, fail, and forget about it” crowd. These folks have tried using InMail, failed miserably, given up, and just ignore the InMails they receive from LinkedIn each month.

And lastly, the biggest group are InMail users who never use InMail at all. They either don’t understand how to use it, or they haven’t figured out where it fits with their other outreach efforts, or both.

So the vast majority of InMail “users” aren’t users at all. They have either given up or never tried.

And that is the biggest mistake InMail users make: they don’t use their  allotted InMails every month. And as the celebrated philosopher Wayne Gretzky once said:

              “You miss one hundred percent of the shots you don’t take.”

How will you ever get better with no practice? You get sharp at using InMail by actually using InMail. By experimenting and seeing what works and what doesn’t. I have one InMail message I have been using for over two years. I have probably made a couple hundred tweaks and changes to it as I constantly experiment, trying to find the optimal wording.  

To a lot of LinkedIn users, InMail is a dirty word and practically interchangeable with the word “Spam”. But that’s because most InMails are just embarrassingly  bad sales pitches. LinkedIn users will take a message they wouldn’t dream of sending via email and think nothing of sending it via InMail. Then they are mystified when they get no response.

A badly written InMail is spam.

A well written InMail is one where I stop and go, “That’s interesting.” I may respond, I may not. But it wasn’t spam. 

If you are a premium Linkedin subscriber, you have paid for these InMails. Get out there and use them. But use your brains. Try different wordings and calls to action. Experiment, experiment, experiment. If you are a Sales Navigator user, you get 20 InMails a month (and some plans get more). Going from zero to just a measly five percent response rate will bring you one extra conversation with a prospect every month for each sales rep on your team with a Sales Navigator subscription.

So take some shots. You may not score as often as Wayne Gretzky, but that’s better than watching from the bench.