About Bruce Johnston

For the past thirty years I have worked in sales and management with high tech products and services (for the most part with telecom and datacom test and network management equipment and systems).

At different times I have worked as a direct salesperson, as an independent rep, and as a distributor. And I have also managed direct sales teams, and networks of independent rep firms and distributors. I have made sales calls on my own and with members of my various teams to customers in 46 U.S. states, 7 Canadian provinces. and 7 countries in Europe.

I believe Social Media represents an evolutionary step in the way B2B sales is practiced. Companies that have focus and clarity in their practical application of these concepts will have a tremendous advantage. Every company is different, and every company’s requirements are different. I work with my clients to understand their needs and help them design Social Media Marketing programs that will give them the ability to get to customers before their competitors do, find customers their competitors can’t, turn customers into their Social Media sales force, and above all, increase their sales.

As a businessman, I want to see the return on my investment. And I can see that with sales leads.