About Bruce Johnston

First things first: I do not work for LinkedIn.

I am an independent  sales consultant who specializes in LinkedIn.  My “aha” moment with LinkedIn came in early 2011, when I really dug into LinkedIn to see what it could do for me and I realized

LinkedIn is a database of just about every B2B prospect a sales person could ever hope for, along with the tools to mine that database, and in many cases contact the prospects found there.

So I set about studying LinkedIn and trying to make sense of it – what you could do with LinkedIn, what you couldn’t do…what behaviors worked and didn’t work…how “social selling” works and often doesn’t work on LinkedIn, and why…what tactics would work for sales reps and which would not…you get the picture.

The result is I can take any LinkedIn user and give them a better understanding of how they can use LinkedIn to fit their particular goals. LinkedIn is like a Swiss Army Knife – you can do a hundred things with it, but there are probably five or six that make sense for you and you can ignore the other features. Once my clients understand how LinkedIn “works” in context of what they want to accomplish, I work with them to plan the strategies and tactics necessary to accomplish their goals, and then I teach them how to do those things on LinkedIn.

How long does this process take? Sometimes a one hour session to help someone understand why what they are doing isn’t working is enough. Usually three hours to discover the issues, develop  the strategies and teach the tactics needed. Some people want three hours plus refreshers every month or ongoing support. Companies with lots of employees will require a more structured approach. There is no cut and dried answer to this question as your goals will be different from the next person, but three sessions is typical.

If you are interested in upping your LinkedIn game, the first step is to use the form below ad send me a quick note letting me know you are interested in a quick introductory call. Maybe what you want to do won’t work on LinkedIn or is more appropriate elsewhere. But you won’t know until we talk.