How To Detect If Someone Is Home On LinkedIn

If you are going to use LinkedIn for outreach, it is probably a good idea to know if the person you are reaching out to will be there to answer.

I have talked umpteen times about how something like 75% of LinkedIn users check in less than once a month. If you are expecting a quick response to an outreach message from these people, don’t get your hopes up.   

But if that is the case, how do you figure out who is likely to be in the magic 25% that does use LinkedIn once a month or more? I have found that a reliable indicator is their LinkedIn activity.

I used to go by number of connections, the idea being that the more connections someone has, the more time they have invested in LinkedIn and the more likely it is that they use LinkedIn often. But after some experimentation, I have decided that activity is a better indicator.  

What do I mean by activity? When someone has been active publishing, posting, sharing, commenting or liking on LinkedIn, it shows on their profile, and prominently too, above their experience sections. You can learn a lot from looking at this activity – in particular, in their activity feed, look for the little date stamps right under their name and headline. Reviewing the date stamps will give you an idea of how often someone is using LinkedIn and what they are doing when they do use LinkedIn. I look for the type of activity too – publishing and posting tends to be best, followed by commenting.  

In my experience, the more active someone is on LinkedIn, the more likely they will be to respond to a message from a stranger. However, that doesn’t let you off the hook for the quality of your outreach message. It has to have the usual best practice ingredients – it needs to be personalized so it is obvious it is not a templated message, it has to address something of concern to the other person, it has to establish your credibility, and needs a call to  action.

So go back and have a look at those outreach messages that got no response. Were those people active on LinkedIn, or not home?