A Simple Technique That Improved My LinkedIn InMail Response Rate By 30%

Author’s note: while today’s article will mainly appeal to people who use LinkedIn InMail, it also shows how a good understanding of LinkedIn’s rules and how LinkedIn works can yield surprising benefits.

I would like to share a simple idea with you. I figured this out a little while back and it has increased my InMail response rate quite dramatically. But to understand this idea, you need to look at InMail a bit differently than perhaps you do now.

The number one rule for LinkedIn InMail is that If you get a response – any response, including “I am not interested” – you get a credit for another InMail from LinkedIn, and get to try again with someone else.

Because you are credited with a new InMail for any response, there are only two ways you can “use” up an InMail credit:

  • Someone reads your InMail and does not respond
  • Someone never sees your InMail (and consequently does not respond)  

The latter point I am not worried about as I only send InMails to people who I am pretty sure are going to see them. But I wondered how I could get more of the people who did read my InMail to send me a response, any response, as even a negative response would get me a credit.

So I decided to ask them to respond. I added a variation on this line to my InMails:

If you are not interested, just say so: please reply “Not Interested”

My InMail response rate went up 30%.

Now I should explain here that I experiment a lot with InMail (I sent 368 of them in May for example, that’s a lot of experimenting) and I am very good with it. I do a lot of things “right” and this discovery added one more tool in my InMail toolbox.

Sometimes it is that simple. You want a response to your InMail, even a negative one. So ask for it.

This “go ahead and ask for a negative response” idea has become one of fifteen items on my InMail checklist. If you are interested in upping your InMail game, I can help you do it.