Statistics For LinkedIn Articles And Posts Are Back! (Sort of…)

Last week I noticed that some of the statistics for published articles and post on LinkedIn had come back.

In addition to the total views, likes and comments, you can now see the top nine each of:

  • Which companies your viewers are from
  • The titles for viewers
  • The geographic areas your visitors are from
  • And how they found your article or post

But there are a couple of asterisks.

I am skeptical about some of the statistics. If one person comes back multiple times to comment, reply to comments, or re-read the comments thread, they appear to be counted as a “view” each time they return. I have had this happen recently on multiple articles: LinkedIn tells me that people from “XYZ company” viewed my article 17 times. It turns out XYZ company is a consultancy with one consultant.

And although this hasn’t happened to me, numerous people have reported view counts that go down instead of up. 400 views of an article as of yesterday, but only registering 380 this morning, that type of thing.

Another example can be seen in the screen cap I used for this post. The article was a general interest personal development one I shared, written by one of my connections. It had over 1600 views at that point. Now what are the odds that four of the top five companies for a general interest article would be pharma companies? Or that “Laboratory Scientist” would be the title of more viewers – by a mile – than any other?

Another oddity is in the “biggest audience” metric in the column at top right. More views from Boston than anywhere else. But how many more? I don’t know as there is no number. But LinkedIn will show me how many came from the second through ninth geographic areas. I wonder if LinkedIn was in a hurry when they decided to reinstate these stats?

And there are still no statistics on who shared your post – oddly the number of times your post or article was shared shows on the post itself, but is omitted from the statistics.

Question: If sharing isn’t that important, why does LinkedIn make a big deal of it in their social selling index? Then again, this wouldn’t be the first time LinkedIn has sent mixed signals.

So…good to see statistics back, but like many aspects of the new User Interface, still a few bugs to be ironed out, and a bit of work required on that whole sharing thing.