The New LinkedIn User Interface: 2 Good, 4 Bad And 4 Ugly Changes

Plus conjecture, other oddities in the new LinkedIn UI, and a possible win win suggestion.

One oddity of the new UI is that with all the bugs and hiccups, I am not sure if there is one new UI or 460 million individual unique LinkedIn UI’s. With that in mind, some early (based on one week) observations on the new User Interface…

Good: Notifications get their own feed. Hallelujah. That little slider thingee in the old notifications window drove me nuts.

Bad: your followers have disappeared. The only ones you can find are ones that are new, that you have been notified about today.  

Ugly: The list of who liked a post only seems accessible from a notification that someone liked your post.

Ugly: Groups have been shunted off to Island of Misfit Toys, also known as the  “More” tab. Methinks this doesn’t augur well for Groups. Note that “Jobs” get their own tab while Groups do not. This decision hardly reinforces the idea that LinkedIn is more of a social network than a jobs board.  

Even uglier: Creating a company page fared even worse than Groups. You have to use the little slider on the More tab to slide down and reveal “Create Company Page” which is otherwise hidden.

Just plain weird: The “More” tab has ProFinder on it. Unfortunately, ProFinder is not available where I live (Toronto) yet. If LinkedIn is going to have tabs that aren’t functional, they might as well have some fun ones, like having a tab that says “Free Money.”

I ambivalent about:  Pulse disappearing

Good: A lot of what seemed like five or six hundred possible profile sections have been eliminated.

Bad: thank you to anyone who shares my post. Normally I try to send messages  and thank people who share my posts. Unfortunately, the new UI won’t tell you who shared your post. Anywhere. Because…well, actually I can’t figure out why LinkedIn would do this. To discourage sharing and engagement?

Odd sidebar: you get notified if someone mentions you in a post. So if someone shares your post and mentions your name in the share, you do get notified. Otherwise, no.

Conjecture on the odd sidebar: get ready to get mentioned to death as people figure out the only way to spread the word is through mentions.

Really really really bad: I have had the new UI for a week. Number of notifications that someone I am connected with or someone I follow has posted: zero. What’s the point of following someone?

Now some of these may be temporary situations, bugs or oversights or miscalculations that LinkedIn has made. But I have an idea that is even better than patching all the mistakes. Let us pay a nominal sum to get the old UI back. Let me explain.

I have read in a few places that the estimate on daily LinkedIn users is 40 million. Based on my own research and anecdotal evidence, of that 40 million daily users,  roughly ALL OF THEM hate the new interface (and associated changes in functionality). So LinkedIn should offer us the old user interface back for $1 a month each. That’s a half a billion dollars a year right there in cold hard cash for Linkrosoft. We get a functional LinkedIn with some search capability, they get money. That’s how you make lemonade out of a lemon.