Latest Insights

Microsoft + LinkedIn: The Case For Optimism

Could Microsoft be the catalyst that turns LinkedIn into a true social network? I went through the Microsoft / LinkedIn merger slide deck again a couple of days ago and actually am beginning to think that the merger is a good idea. Microsoft may provide the push that LinkedIn needs to become a real social […]

LinkedIn Social Selling Not Getting Any Traction? Here’s One Reason.

For all you people who aren’t getting the results from social selling on LinkedIn that you think you should be getting, here’s one big reason: you’re assuming LinkedIn is a much bigger social network than it really is. The reality is LinkedIn is a big database with a small social network embedded in it.   […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.