Latest Insights

A Reminder To See LinkedIn As It Is, Not Like You Wish It Was

Never forget that LinkedIn is first and foremost a database. A database of somewhere around 550 million people. I call it a database because the majority of LinkedIn users rarely use it. The last public results from LinkedIn said 22% of users logged on at least once a month. That was eighteen months ago, and […]

Where Your LinkedIn Profile Viewers Come From – You Might Be Surprised

Interesting insights can be found in the oddest places on LinkedIn Who Viewed Your Profile remains one of the favorite features on LinkedIn. Yet did you ever stop to check out how these people came to view your profile in the first place? I did and was surprised at what I found. I have a premium LinkedIn […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.