Latest Insights

The New LinkedIn User Interface: 2 Good, 4 Bad And 4 Ugly Changes

Plus conjecture, other oddities in the new LinkedIn UI, and a possible win win suggestion. One oddity of the new UI is that with all the bugs and hiccups, I am not sure if there is one new UI or 460 million individual unique LinkedIn UI’s. With that in mind, some early (based on one […]

Litmus Tests For Upgrading To LinkedIn Sales Navigator

Most popular question I have received in the past ten days: LinkedIn user: “Bruce, where is ‘search’ in the new user interface?” Me: “In Sales Navigator”   LinkedIn user: “< much profanity deleted here >” As the new user interface is being rolled out, many LinkedIn users are stuck in a bad spot: choosing whether […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.