Latest Insights

The Key To Writing Good Content On LinkedIn

This one’s easy: Stop thinking of it as trying to write good content, and just write. If you want to get noticed on LinkedIn – either as a company or as an individual – you need to write and publish. But when I tell people this I get push back, usually something like this: “Coming […]

Some Pro’s and Con’s of “Liking” on LinkedIn

(photo caption: “Yeah, it’s been a long day, maybe I’ll just slap a “like” on this one,” Photo courtesy Mark Johnston) Everyone “likes” articles, posts, discussions, comments and updates on LinkedIn.  But did you ever stop to think what value that liking has? So I wrote some of my own Pro’s and Con’s down. For […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.