Latest Insights

3 Things You Need To Know About Recruiters and SalesPeople on Linkedin

Making more lemonade out of what are perceived as LinkedIn lemons They subsidize the rest if us Almost three quarters of LinkedIn’s revenue comes from its recruiter product and premium subscriptions – those revenues subsidize the rest of us. These occasionally irritating and intrusive people are literally the price we pay to use LinkedIn. LinkedIn […]

Be Here, Be Quick And Be Gone: A LinkedIn Lesson From My Late Father

Some things that were true fifty years ago are still true today My father was a family physician in Scarborough, a suburb of Toronto,  and a  necessary distraction in his professional life was visits from the “detail men”. These were the sales representatives from the drug companies, whose job it was to persuade my father […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.