Latest Insights

How To Detect If Someone Is Home On LinkedIn

If you are going to use LinkedIn for outreach, it is probably a good idea to know if the person you are reaching out to will be there to answer. I have talked umpteen times about how something like 75% of LinkedIn users check in less than once a month. If you are expecting a […]

Outperform Your Peers with the 5:1 Ratio For Promotion On LinkedIn

Pretty simple analogy here that is quite instructive. Let’s say that a network television channel puts a program on for an hour. Of that hour, they give us fifty or so minutes of interesting content that we want to watch. In return they “earn” the right to show us ten minutes of commercials. That is […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.