Latest Insights

For Improved InMail Response Rates: Customize and Personalize

Try basing your messages and InMails on the person, not just the person’s title Simple message today: Do your research. Before you send a message to someone you have never spoken with before, read their LinkedIn profile. Refer to something in their profile that fits with the message you are trying to get across to […]

A Killer InMail Feature: The Response Multiplier Effect

  Prior to January 2015, if no one answered an InMail within a specified period of time, LinkedIn would give the sender a credit and they could try again. When some LinkedIn members realized that LinkedIn had installed what was effectively a reward system for failure, those members proceeded to carpet bomb LinkedIn members with […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.