Latest Insights

Automation Software And The Conning Of LinkedIn Users

I have seen the next evolutionary step from fake profiles on LinkedIn: the fake relationship. I get emails all the time from companies that sell browser extensions and apps for use on LinkedIn. The idea is that you can automate and scale up your interaction with others by getting the software to do the work […]

A LinkedIn Feature I Want – Hiding Content “Inappropriate For LinkedIn”

LinkedIn this is how you could make grouchy users into happy users. Here’s what I want: a button or selection I can make that takes content inappropriate for LinkedIn, and prevents it from being shown on my homepage. And I have a way LinkedIn could do it. The genesis of this idea: When someone invites […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.