Latest Insights

The Great LinkedIn Follower Riddle

If there is a LinkedIn connection whose posts I no longer wish to see, LinkedIn has me covered. In my Homepage feed, at the top right of any post from one of my connections,  are three dots. Behind those three dots is a menu, with one of the choices being: “Unfollow <connections name>. Stay connected but […]

Is There Any Value In “Your Weekly Search Statistics” ?

Had a look at my Weekly Search Statistics for last week. I had appeared in 256 search results for the previous week. Let’s take a deep dive and see what we can learn from what LinkedIn told me about “My searchers.” Where your searchers work My searchers for last week work in a travel business […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.