Latest Insights

Clues That A LinkedIn Profile Is A Fake

  Last week I received an invitation to connect on LinkedIn from the person above. Let’s go over all the clues that this is not a real person: 1) The person has an absurdly low number of connections. Actually she had one when she invited me to connect, and had added a second before I […]

The LinkedIn Secret Ingredient: Introductions

This is the “You don’t need a Sales Navigator or Premium LinkedIn account” strategy. If you have 500 LinkedIn connections and those connections have 500 connections each, you have 250,000 second degree connections. A lot of them are going to be people you would like to connect with. Want proof? Go take a company that […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.