Latest Insights

How Are LinkedIn Articles Different From LinkedIn Posts? Which Is Better?

Warning: potentially snooze inducing content follows. Skip this article unless you are interested in publishing content on LinkedIn.   You can publish articles on LinkedIn and you can publish posts on LinkedIn. So what’s the difference between the two? And does one get better results than the other? I decided to do a little investigating. […]

All About Your LinkedIn Followers

Who your LinkedIn Followers are, how following works and how to take advantage of it. This is a revised version of an article I wrote in the Spring of 2016, updated to account for changes in the desktop user interface.   Summary: following people on LinkedIn doesn’t really work, but here are some tips on […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.