Latest Insights

Developing Your LinkedIn Strategy

What’s holding you back from getting the results you want out of LinkedIn? I am going to talk here about how to figure out what you should be doing and what you shouldn’t. There are four steps, but this won’t take long. Understand what LinkedIn is LinkedIn is a database of 550 million people and […]

Getting Better Outreach Response on LinkedIn: Dial Back The Call To Action

I have sent thousands of InMails and outreach messages of all kinds on LinkedIn. I have advised any number of LinkedIn users on their outreach program and specific messages they use. And today I am here to tell you that one of the biggest factors for lousy response rates is asking for too much in […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.