Latest Insights

Why You Should Think Twice About Using Automated Tools On LinkedIn

One of the odd side effects of the social selling movement is the seemingly endless stream of messages and interactions required. This has given rise to automated tools on LinkedIn – apps and browser extensions that will do a lot of this work for you. And I can understand the temptation. But doesn’t anyone else […]

The Odd Little World That Is (the new) LinkedIn Notifications

Notifications have become a bigger deal under the new LinkedIn Desktop User Interface. It’s now one of the “big six” tabs across the top of your screen, along with Home, My Network, Jobs, Messaging and Me.   While I have read that some people don’t like the new format, I do like the  dedicated stream […]

What Clients Are Saying…

"Bruce really knows his way around the nooks and crannies of LinkedIn. Most importantly, Bruce has developed very imaginative ways of using Linkedin as a key tool for communicating with your clients, customers and the world." - Daniel Gogek, Lawyer, International Consultant, Social Innovation and Conflict Resolution Specialist

"I met Bruce on LinkedIn (of course!) and we worked together collaboratively on a column he wrote on the effective use of Linked in, specifically for the electronics industry. I quickly learned that, not only does Bruce understand the electronics business thoroughly, he has become an expert in helping companies grow sales through the use of social media tools. Judy Warner, Sales and Marketing Manager, Transline Technology Inc.